SEO, stands for Search Engine Optimization. It is the process to convert your business to a brand. How a business can grow organically, improve the online presence, drive traffic, generate leads & sale everything can be achieved with the help of SEO. So, here we land for its the proper defenition that, search engine optimization is a process to optimize your website for search engine like, Google, Bing to generate the traffic organically and then that traffic can be converted into the leads/sale.
Why we need SEO?
If you’ve setup your business online then you must required the marketing process to run your business. There are two ways to do this, one is organic which include SEO process and the second is paid marketing which includes Meta ads, google ads, email marketing etc.
Types of SEO
There are two techniques involved in SEO –
- On-Page Optimization
- Off-Page Optimization
On-Page Optimization includes the content+technical things which helps to optimize our website to rank higher on SERP. While off-page optimization is the process to build quality backlinks to achieve the ranking on top position of SERP. A combine and wisely use of both techniques will make it easier to rank on Search engine.
Work Process of SEO
A question always rises that hoe does SEO works? What’s the analogy behind this working? It’s not hard as it look while quite easier to understand. Let’s clear it out –
If we goes with the basic meaning of SEO is that optimize your website for search engines, so it will appear on top positions of search engine result page. Here we will primarily focus on Google (Search Engine) to understand it.
First we need to know that How does google collect information of our website, then how does it process and after that how it will index on SERP. So basically there are three points which we noticed here – Collecting Information means crawling, process it means executing and rank on SERP means indexing.
Google or we can say every search engine has their own crawlers or bot which land on your site and crawling it to collect the information of your site. Then they have (Search Engines) algorithms which mainly process it means execute your website and checking that your site/content does match or follow the guidelines of Google. This process check two things content quality and the technical capability of the website. Don’t get confuse into this we will discuss it later. Now if your website pass this process then it will get indexed or start appearing on SERP.